Maureen Salmon

Profile image of Senior Lecturer, Design School

Senior Lecturer, Design School

London College of Communication


Maureen is a Senior Lecturer for the Design School at the London College of Communication and Researcher for the Creative Lenses European Union project.

Maureen also teaches across UAL. She unit leads Business Model and Finance for the MA Arts and Cultural Enterprise (London and Hong Kong) at Central Saint Martins and teaches on the Leadership and Human Resources Skills unit of the EMBA (Fashion) for the London College of Fashion. Maureen was Course Co-leader for the BA (Hons) Design Management and Culture, 2015-2017 and led the CTS Creative Entrepreneurship option in 2016/17. She has worked with M&C Saatchi, Pullman Hotel Kings Cross, Paris College of Art, NUMA Paris, British Library Business & IP Centre, Creative Industries Federation, Sadler’s Wells, Ambassador Theatre Group and D237 Boutique.

Maureen contributes to UAL’s Creative Entrepreneurship Community of Practice; Business, Management and Science Subject Forum and Race Diversity Champion Forum.

Alongside her role in education, Maureen maintains her professional industry practice as a strategic development consultant and coach. She is the Founder Director of Freshwaters Consultancy - which offers fresh thinking, new ideas, perspectives and approaches to helping individuals and organisations create sustainable futures. She designs, develops and delivers programmes in leadership, entrepreneurship, professional practice and strategic development. She has worked in Africa, Brazil, the Caribbean, China, Europe, Hong Kong, India and the USA.

Clients included Heritage Lottery Fund, UAL Short Courses, Arts Council England, Museums Association, National Cultural Foundation Barbados, Walters and Cohen Architects, H2Dance, Strong Dance, Association of Dance of the African Diaspora, Graham Mortimer Evelyn
Maureen is visiting lecturer at the University of the West Indies and International School of Management Group in Senegal.

Prior to creating Freshwaters, Maureen held a number of senior cultural management positions including Executive Director for the Black MBA Association (UK) and Director of Strategic Development for Talent & Skills 2000, a creative industries employability project for young people. She was a ‘European Union of Women of Achievement Award’ finalist for Pan European for understanding and being an inspiration to others.

Research interests

Maureen’s research interests are in professional practice, leadership, entrepreneurship, emotional intelligence, design thinking, dance, intercultural, cultural diversity, work-based learning and business models.

Research statement

Maureen’s practice-led and action-based multidisciplinary research are in professional practice, leadership, entrepreneurship, emotional intelligence, work-based learning, inter-culturalism, cultural diversity and dance

Maureen’s research is practice-based, action-based multi-disciplinary and collaborative. Her professional practice is part of her research process. She is interested in how practice-led research contributes to new knowledge, improves and enriches professional practice, teaching, and learning. Her practice-led research is fuelled by her industry experience in the creative industries, professional and business education in an international arena.

Project awards, and grants

‘Women of the Year 2000,’ Millennium Festival of Women’s Work, European Federation of Black Women Business Owners’ Professional Award.

‘European Union of Women of Achievement Award’ finalist.

Fellowship: Royal Society of Arts, Chartered Management Institute, Higher Education Academy

Membership: Association for Coaching and the International Institute of Emotional Intelligence.

Qualifications: MA Arts Management, City University; BA (Hons) Education and Dance, University of Surrey; Certificate of Professional Practice is Teaching and Learning in Higher and Professional Education, University College London.

Maureen is an accredited emotional intelligence practitioner and is a regular guest speaker at conferences and other events.