When trendsetting Italian underwear brand Tezenis wanted to create an inspiring new window display for their Oxford Circus store they approached Central Saint Martins as an ideal match for the cosmopolitan youth focused vision that they bring to their lingerie design. A team of four recent graduates from across the college’s Graphic Communication Design and Narrative Environments collaborated on a range of ideas with the winning concept chosen by Tezenis. In addition to the main window, the graduates created a countdown window, which featured a different look every day for 8 days prior to the reveal of the main window. These experimental looks were styled by students in a workshop at Central Saint Martins using Tezenis products.
The window concept ‘Make your Look’ encourages passers-by to take creative control and mix and match Tezenis products to create their own unique style.
Tezenis wanted to document the development of the window and invited three Moving Image graduates from Central Saint Martins to document the whole process and create a short film, shown above.